The Journal

Documenting the future of marketing & digital strategy.

Lucy Mulvany 31/3/25 Lucy Mulvany 31/3/25

They Don’t Know You, But You Love Them

Ever feel like you know your favourite influencer, even though you’ve never met? That’s parasocial interaction.

Lucy Mulvany 9/3/25 Lucy Mulvany 9/3/25

How They’re Reshaping Marketing—and What Brands Need to Know.