KOR

Branding Strategy

2024

Kor is a wellness brand specialising in eco-friendly, cork-based products designed for pilates, yoga, and physio. The brand emphasises sustainability, using natural cork materials to create products that support a mindful, eco-conscious lifestyle. Our role in this project was to develop a cohesive brand identity that reflects Kor’s commitment to environmental responsibility while appealing to the wellness community.

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What We Did

Branding + Logo Design

We developed a brand identity that embodies the natural and sustainable ethos of Kor. This included creating a brandbook that outlines design guidelines, tone, and brand values.

Product Design + Material Research

We worked on product concepts that integrate cork as the main material, considering its texture, durability, and environmental impact. This involved testing various adhesives to find sustainable solutions that maintain the cork’s natural properties.

Manufacturing Exploration

We explored the use of moulds and mass production methods like autoclaving, focusing on how these techniques can support scalable, eco-friendly manufacturing for Kor’s product line.