The Country Club
Branding Strategy
2024
The Country Club is a private tennis and golf club that sought a refreshed brand identity, including modernised staff uniforms and a redesigned logo. The goal was to create a cohesive visual identity that reflects the club's upscale, athletic image while ensuring the uniforms provide comfort and practicality for staff in their daily roles.
What We Did
Brand Identity & Logo Redesign
We developed a refined logo and brand identity that reflects the club's elegant and sporty image, ensuring it appeals to both tennis and golf members. The new logo captures the club’s premium yet approachable vibe.
Uniform Design
We designed a unisex staff uniform collection, including polos, sweatshirts, caps, and aprons, that embodies the club’s sophisticated aesthetic. Each piece is crafted to be practical and comfortable, ensuring staff look professional and feel at ease during their duties.
Social Media + Digital Presence
We developed social media content to establish and maintain the club’s digital presence, focusing on content that appeals to the club’s audience and promotes the new merchandise line.